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5-9 FebruaryStockholm Fashion District

Welcome to the most important fashion trade event of the season!

Discover Autumn/Winter '24 and other new and permanent collections



Join us at Fashion Week Trade, Sweden's largest fashion trade show, from February 5th to 9th, 2024! We invite buyers, store owners, press and other professionals in the field to explore and purchase new collections, and establish valuable connections within the industry. The showrooms and fair hall will be open, offering spacious and inspiring venues for meetings.

We're creating an exciting program for you and other visitors, to be announced soon.

Visit to see the brands in our Business Network. We'll update the list regularly. 

We will have brands exhibiting in a variety of categories:

  • Womenswear
  • Menswear
  • Childrenswear
  • Outerwear
  • Sportswear
  • Swimwear
  • Underwear/Loungewear
  • Shoes/Shoe care (Women, Men, Children)
  • Accessories (hats, jewelry, belts, gloves and more)
  • Bags/Suitcases
  • Home/Interior design

The complete brand list for Fashion Week Trade will be available closer to the fair.

Register now to participate and receive exclusive invitations to our events throughout the week!

Register here


Dates and opening hours

Stockholm Showroom, February 5-9th

Augustendalsvägen 7, Nacka Strand

The reception is open
Monday -Friday, 09.00-18.00
Saturday: Open for booked meetings. (reception is open 09.00-16.00)
Sunday: Open for booked meetings. (reception is open 09.00-16.00)

Stockholm Shoe House, February 5-9th

Cylindervägen 20, Nacka Strand

The reception is open
Monday-Friday, 09.00-18.00
Saturday: Open for booked meetings. (reception is open 09.00-16.00)
Sunday: Open for booked meetings. (reception is open 09.00-16.00)

The Fair Hall, February 6-8th

Nackastrandsmässan, Augustendalstorget 6, Nacka Strand

The reception is open
Tuesday-Thursday, 09.00-18.00

Make sure to send a booking request to the brands you want to meet, you can find the brands that we have in our business network here.

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The Grand Opening & Inspiration Show x Hjerta

Monday, 5 February
The Grand Opening 18.00-21.00
The Inspiration Show 18.30-19.00
Location: Stockholm Showroom, Augustendalsvägen 7

Join us as we kickstart the week with the Grand Opening of Fashion Week Trade, complete with an Inspiration Show hosted by Frida Zetterström, designed to uplift and inspire your purchases throughout the week. The inspiration show will feature the latest trends for women's and men’s fashion, shoes and accessories and will be showcased and styled on models from Ladies Team Agency on-site.
After the show, the Grand Opening will continue with a mingle where our fantastic DJ will play you the right tunes to start the week as you enjoy something to drink. Don’t miss the opportunity to network with like-minded individuals.

This event is proudly presented in collaboration with our partner Hjerta, who, like Frida, are experts in personal styling. However, instead of ensuring a flawless outfit, they specialize in tailoring the perfect insurance package customized for stores, agents, and brands, ensuring your future. Sit back, relax, and let Hjerta take care of insurance and other time-consuming tasks, allowing you to focus on your core business.

RSVP to the event when signing up for Fashion Week Trade!

About Frida Zetterström
Frida Zetterström @frilansfrida is well known to the Swedish people as a stylist and a fashion expert. She is regularly featured as a fashion expert both on Nyhetsmorgon on TV4 and in Sveriges Radio P4. She reports on primarily Scandinavian fashion, she also provides commentary on international events and often focuses on sustainability in the fashion industry.

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Seminar - Fashion Power With Frida Zetterström and Hjerta

Tuesday 6 February, 12.00-13.00
Location: Stockholm Showroom, Augustendalsvägen 7

Take the opportunity to be inspired by Frida Zetterström and Hjerta, who will share valuable information for your business during lunchtime. The seminar will be held next to Miss Goong Sushi & Thai where you will be able to buy your lunch.

Most people can agree that clothes are a form of communication. But how can you, and your customers, learn to speak this language fluently? In this seminar, Frida will guide us through current trends while challenging us to question our ingrained patterns and behaviours when it comes to clothing.How can you best guide a customer who wants to exude a certain style or reinforce a message? Fashion power is simply about learning to master the language of clothing. 

Frida will provide guidance on how to best assist such customers. Additionally, she will explain how fashion is used to convey power in different contexts within the public space. For example, why does a uniform often command respect, while a tie and a Hawaiian shirt send different signals? Who determines the meaning behind a certain piece of clothing?

Frida will also offer a crash course on powerful garments, provide tips on avoiding fashion mistakes, and share exclusive stylist secrets.

In conjunction with Frida’s seminar our partner, Hjerta, will hold a brief presentation on the necessities within insurance for stores, brands and agents during 2024, to make sure that you have an easy, safe and secure business year ahead. We encourage you to approach one of the Hjerta representatives for a quick chat after the seminars. They will be able to guide you on how to save time and give you the power to focus on your core business for the rest of the year.

RSVP to the event when signing up for Fashion Week Trade.

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Micam Trend Breakfast

Wednesday 7 February, 8.00–9.30
Location: Stockholm Shoe House, Cylindervägen 20

We invite you to an inspirational breakfast hosted by MICAM Milano in collaboration with ITA. This event will provide an opportunity to discuss the latest trends and network with international colleagues in the industry. During the breakfast, Nadia Svaluto Moreolo, Director at ITA Stockholm, will greet you. Then, Paolo Borghini, Director at MICAM Milano, will deliver a presentation on the MICAM 97 trade fair (February 2024).In addition, Julia Stratmann, Senior Trend Analyst at LIVETREND, will present the footwear fashion trends for AW 2024/25.

Take the opportunity to be inspired by our Italian colleagues and learn more about MICAM Milano – the world’s leading international footwear trade fair.


RSVP to the MICAM breakfast when signing up for Fashion Week Trade.

MICAM Milano, the world's most important footwear trade fair with over 1,000 mid-to-high-end brands and more than 30,000 visitors at each edition, is the benchmark as a trendsetter for the international community in a unique setting. Among the many initiatives that enrich the fair, MICAM is the Innovation Hub that with its seminars, workshops, and innovative and technological proposals presents the fashion industry operators with new market trends, including style currents, material research, sustainability and the future of retail.

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The Ultimate Party

Wednesday 7 February, 18.30–22.00
Location: Trade Fair Hall, Augustensdalstorget 6 

Are you ready for the ultimate party? The fair hall will transform into a disco-inspired party hub, where you can celebrate the start of the new retail season with your colleagues. We will treat you to a variety of food, snacks and drinks at our different bars, ensuring there’s something for everyone. Our amazing DJ will provide you with the perfect tunes for dancing or enjoying the games on site. And what’s a party without sparkles and glitter? The talented stylist students from Drottning Blankas Gymnasium will be there to enhance your makeup or give you an updated hairstyle after a long day's work. Sniph will also be present to offering their fragrant perfumes for you to enjoy. 

Come by the entrance at Stockholm Showroom or Stockholm Shoe House for a pre-drink before heading over to the fair hall! Welcome from: 17.00.

Take the opportunity to celebrate the upcoming season together with us!

RSVP to the party when signing up for Fashion Week Trade.

This event is proudly sponsored by our amazing partners Sveriges Textilhandlare, Alecta Fastigheter, Hjerta and MICAM.

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Breakfast Seminar - Economic Insights and Future Opportuniteies on Fashion & Retail

Thursday 8 February, 8.30–9.30
Location: Stockholm Showroom, Augustendalsvägen 7

Special guests: Anders Borg and Peter van Berlekom

We invite you to join us for an exclusive breakfast seminar with networking. Our esteemed partners, East Capital Group and Hjerta, will provide breakfast while industry experts share valuable insights.

Don't miss the chance to hear from Anders Borg, Sweden's former Minister of Finance and Senior Advisor at East Capital Group, on the current macroeconomic situation. Espira's Chief Investment Officer, Peter van Berlekom, will share his insights into the Swedish market and future opportunities.

The seminar will be moderated by Vanessa Leporati, President of Trade Partners Sweden. After the seminar, Helena Waker, CEO of Trade Partners Sweden, will lead a discussion where the experts will answer relevant questions about the retail and fashion business. Take this opportunity to listen to prominent business figures and gain exclusive insights to help you make informed decisions in the current global situation.

This event is organized by East Capital Group in collaboration with Hjerta and Stockholm Fashion District.

RSVP when signing up for Fashion Week Trade on the registration page.

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Buyers Club Networking lunch

Friday February 9th, 12.15-13.15 
Stockholm Showroom, Augustendalsvägen 7 

During Buyers Club, we gather retailers and buyers from the fashion industry to discuss business ideas related to the customer journey, increasing sales, and strengthening relationships with both customers and suppliers.
We start together with a workshop, where you discuss valuable issues for your businesses in groups. Here you share lessons, insights, and inspiration together with your colleagues in the industry, to become even better.

After the workshop at 13.15, we offer a simpler lunch (wraps) that you can take with you or eat on site to continue with a lunch mingling

There are a limited number of spots, so secure yours no later than Thursday February 1 by registering here.

Please note that this networking opportunity is exclusively for buyers or individuals who own or work in a store.

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Enjoy a Nespresso

Kickstart your morning or just take a well-deserved break between meetings at the coffee stand at the entrance of Stockholm Showroom and Stockholm Shoe House where Nespresso are offering all visitors and exhibitors a cup of coffee.

Monday February 5th- Friday February 9th
Stockholm Showroom, Augustendalsvägen 7

Monday February 5th- Friday February 9th
Stockholm Shoe House, Cylindervägen 20

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Find your way here

Stockholm Showroom, Augustendalsvägen 7, Nacka strand.
Stockholm Shoe House, Cylindervägen 20, Nacka strand.
Guest Brands in The Fair Hall, Augustendalstorget 6, Nacka strand.

By car:
Follow Stadsgårdsleden from Slussen in central Stockholm towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. Travel time approx 8 minutes.

There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. 

By Taxi:
Stockholm Fashion District recommends Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00). 

Note that you can book with a fixed price using Taxi Stockholm (450 kr/trip excluding waiting rate that will be to you if you are late) between Stockholm Central Station and Stockholm Fashion District, Augustendalsvägen 7 in Nacka strand. For the fixed price to be valid you need to book the pick-up from Centralplan 15 (by the restaurant O’Learys, besides the entrance to Stockholm Central Station) and inform that you want to book with a fixed price. Book by calling 08-612 00 00.

With public transport:
When you travel with SL:s boats or buses you can buy your ticket either directly with your credit card, or in SL:s app (paying with Swish or credit card).

Bus 443 departs from Slussen to Nacka Strand every 15 minutes during the whole day and until late night, with an estimated travel time of 10 minutes.

The SL boat marked 80X Nacka Strand departs from Nybroplan (at Nybrokajen) and goes directly to Nacka Strand without any stops in between and with an estimated travel time of 25 minutes.

The SL boat marked 80 Ropsten departs from Nybroplan (at Nybrokajen) to Nacka Strand with an estimated travel time of 35 minutes.

For more options of how to get here by public transport, see the travel planner on here or in SL:s app.

From Central Station / City Terminal / T-Central: Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. Timetable for public transport, SL. You can find the timetable for public transport with SL here.

Sea walk / bike ride from Sickla or Södermalm:
Take a walk or bike ride along the water to Nacka strand. Those who want to walk along the water can walk over Svindersviksbron which connects Kvarnholmen with Nacka strand. There are also many other good bike paths to choose from.

From Arlanda:
Take the Arlanda Express or Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.

From Bromma Airport:
Take the Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.

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